Bakers Basco has officially launched Basco Intel 360, a new investigations app designed to streamline how its field team manages equipment recovery across the UK supply chain.
Following a successful two-month field trial, the app is now being rolled out across the organisation. The mobile-first platform enables officers to log jobs in real time, capture images, issue charges and track equipment directly from their phones — removing the need for manual emails and spreadsheets.
By centralising all activity in one system, Intel 360 standardises reporting, reduces the risk of errors and significantly cuts down on administration time. It also automatically shares information with the wider team, improving coordination and speeding up equipment collection.
Andy Dugmore, National Investigations Manager at Bakers Basco, said:
“This is a real step forward for us. It allows our team to manage their work more efficiently in the field while giving us instant access to consistent, reliable data. It’s a game changer for how we operate.”
Integrated with Power BI, the app also provides valuable insights into recovery performance, helping identify trends, track activity and target key areas of equipment loss. The launch marks another important step in Bakers Basco’s ongoing investment in technology to protect assets and improve recovery across the industry.
Anyone who comes across Bakers Basco equipment can arrange free collection by calling 08000 327323 or emailing enquiries@bakersbasco.co.uk
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Logo of Basco Intel 360 with shopping carts under a magnifying glass.
Bakers Basco is a joint venture set up in 2006 by five of the UK’s leading plant bakers, including Allied Bakeries, Fine Lady Bakeries, Frank Roberts & Sons, Hovis and Warburtons - representing more than 55% of the bakery market in the UK - to buy, manage and police the use of a standard basket for the delivery of bread to retailers and wholesalers.
Our current pool of equipment includes approximately four million baskets and 500,000 heavy-duty wheeled dollies, which are used by bakers to deliver bread to their customers on a daily basis. A cost-effective and environmentally-friendly solution, our bakery equipment is custom designed, sturdy, reusable and recyclable, contributing in a positive way to the Circular Economy, as part of our commitment to reduce our impact on the environment.
Bread basket theft (or conversion) is the Achilles’ heel of the baking industry. It’s an issue that has plagued bakers for many years - with typical losses in excess of 60% and, in extreme cases, in excess of 100%.






When Bakers Basco was created in 2006, the goal was straightforward: to protect the shared equipment that keeps the UK’s bakery supply chain moving. Two decades on, I’m incredibly proud of how far we’ve come and of the role Bakers Basco now plays in supporting bakers, retailers and consumers across the country.
Over the last 20 years, the way food is produced, transported and sold has changed beyond recognition. What hasn’t changed is the importance of having reliable, reusable equipment to get fresh bread from bakeries to shelves every single day. Our baskets and dollies may be simple items, but they are absolutely essential to the nation’s food infrastructure.
From the very beginning, we recognised that protecting this equipment required more than just replacing what went missing. It required collaboration, innovation and persistence. That is why we invested early in tracking technology, recovery operations and national awareness campaigns. It’s why we built specialist investigations teams and worked closely with partners across logistics, retail, recycling and law enforcement.
Those efforts have delivered real, measurable results. Since 2013 we have reduced basket attrition by 40% and dolly attrition by 58%. We’ve seen equipment recoveries rise year on year, and we’ve helped keep millions of pieces of reusable plastic in circulation rather than being lost, stolen or sent to landfill. None of that happens by accident – it happens because people across the industry have worked together to make it happen.
I’d like to thank our five founding members – Allied Bakeries, Fine Lady Bakeries, Frank Roberts & Sons, Hovis and Warburtons – for their continued commitment to the scheme, and to everyone across the supply chain who supports our mission. Delivery drivers, retailers, market traders, councils, recyclers and the public all have a part to play, and many have become powerful allies in protecting this vital equipment.
As we look to the future, our focus remains the same: to keep improving, to keep innovating and to keep protecting the assets that help feed the nation. The challenges may evolve, but our commitment will not.
Thank you for your support over the past 20 years. Here’s to the next chapter.
Let’s keep things moving – return the baskets, keep the bread flowing.
Free collection: 0800 032 7323
— Paul Empson, General Manager, Bakers Basco

Bakers Basco
OUR HELPLINE 08000 327323